Are You Living Life To The Fullest?
Naturally, the articles promote traveling for sports events, exotic cuisines, and relaxing vacations. Each weaves a story of adventure and paints a picture of experiences that can only be had in specific locations around the globe. These ads feature magical destinations aimed at exceeding expectations and encourage readers to be active thrill-seekers and explorers of the world and it’s many cultures. Simply put, the articles focused on our ability, when healthy, to live life to the fullest.
Maybe it was because we were thousands of feet above the ground, but I found it easy to keep my head in the clouds and picture my family and I discovering ancient Aztec ruins, walking on a beach in the Caribbean, and skiing Jackson Hole, Wyoming. Then, with the turn of the page, my head snapped back to reality with whiplash like force. I had spotted a reminder of why my parents and millions of others around the country would have to settle for dreams rather than authentic experiences. I spotted a medical advertisement.
You know the ones I’m talking about. It’s those ads using the smiles and confusing credentials of the surgeons to sell invasive, expensive, and generally unnecessary surgical ‘cures’ for chronic low back pain, joint pain, and rotator cuff tears. There’s no mention of success rates or the months of rehab required following the surgery, and all seem to be the ‘best’ or ‘only’ choice in dealing with your pain. Unfortunately, these ads redirect the focus from dreams to disability. To those with pain, they say ‘remember that your pain will prevent you from living life.’ To those who have already had a surgical procedure, they say ‘after paying the insurance deductibles, you can’t afford to take such a vacation’. However, among the disappointing medical ads, there was one ray of hope that offered a meaningful, low cost, and non-surgical solution to all of this. It came from the unified message of the California Physical Therapy Association- “Physical Therapists Improve the Way You Move.”
With the help of a physical therapist, you’ll be able to manage your pain in less time and less cost to you. Keep dreaming of those vacations!
Post Courtesy of Matt DeBole, an Outpatient Orthopedic Doctor of Physical Therapy at Palo Alto Medical Foundation.